Projects & Experiences

Masyarakat Sadar Wisata (MASATA).

Role

UX/UI designer

Duration

2 months

Client

Telkom Indonesia

Overview

MASATA (Tourism Awareness Society) is a digital application aimed at enhancing public awareness and participation in the development of the tourism sector. This application provides various informative and transactional features such as the latest news related to tourism, donations to support activities and the development of tourist destinations, information on tourism events, as well as PPOB services to facilitate various payment needs of the community within a single integrated platform.

Responsibilities

UX Research, user flow & information architecture, UI/UX design, visual design, design system creation, stakeholder collaboration, documentation.

Project Execution

The project execution process begins with conducting a design analysis from the client side, followed by redesigning according to the points identified in the Heuristic Evaluation (HE). The Heuristic Evaluation (HE) includes priority scale points to determine the design work. Once the redesign meets the points of the Heuristic Evaluation (HE), the process will proceed to development with the final design that has been created. This project runs and concludes within the timeline proposed by the client.

Project Timeline

Structured. Strategic. Solution-Driven.

A well-defined process is the foundation of impactful design. Every decision in this project is guided by clarity, usability principles, and measurable objectives. Rather than focusing solely on visual improvements, this approach prioritizes identifying core usability challenges, analyzing user interaction patterns, and transforming insights into actionable design solutions. The project timeline illustrates a structured journey — from in-depth evaluation and interface refinement to collaborative development and final validation. Each stage ensures that the outcome is not only aesthetically advanced, but also strategically aligned with user needs and business goals. Through systematic thinking and continuous iteration, usability insights are translated into refined user experiences, optimized workflows, and development-ready solutions that are practical, scalable, and ready for end-to-end implementation.

Analysis of HE documents

Read all results of the Heuristic Evaluation (HE) documents Determine the priority scale for issues to be solved

Redesign User Interface

Redesign the user interface according to the HE results

Handoff the design results to the development team

Deliver the redesign results to the developer team for the development process

Monitor development progress

Check the design output that was created in the development stage

Finalize the project

Ensure all features function normally without any bugs Ensure the redesign results align with the initial vision

Masyarakat Sadar Wisata (MASATA). Showcase